Welcome to Ever After Now ("we," "us," or "our"). We are committed to protecting the privacy and confidentiality of the personal information of our clients and website visitors. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our matchmaking services, website, or application (collectively, the "Services").

By accessing or using our Services, you agree to the terms of this Privacy Policy and our Terms of Service. If you do not agree with any part of this Privacy Policy, you must not use our Services.

1. Our Commitment to Privacy

We understand the sensitive nature of the information shared within a matchmaking context, particularly for gay men seeking relationships. We are dedicated to maintaining the highest standards of privacy and data security. We adhere to applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and any relevant provincial legislation, such as Ontario's privacy requirements.

2. Information We Collect

We collect various types of personal information to provide and improve our matchmaking services. This may include:

• Contact Information: Your full name, email address and phone number.

• Demographic Information: Your age, birth month, gender identity, sexual orientation, ethnicity, height, body type, and geographic location.

• Profile Information: Your relationship goals, preferences for a partner, lifestyle habits (e.g., smoking, drinking, exercise), hobbies, interests, education, occupation, income level, and family aspirations (e.g., desire for children).

• Personal Background: Information about your relationship history, personal values, communication style, and other details relevant to finding a compatible match.

• Photographs: Any pictures you provide to us.

• Financial Information: Payment details (e.g., credit card information) for service fees. This information is processed securely by third-party payment processors and we do not store full credit card numbers on our servers.

• Communication Information: Records of your communications with our team, including consultation notes, emails, and feedback.

• Technical Information: Your IP address, browser type, operating system, device identifiers, and website usage data (e.g., pages visited, time spent on site) collected through cookies and similar technologies.

  
  

3. How We Collect Your Information

We collect information through various methods:

• Directly from You: When you register for our Services, complete profile questionnaires, engage in consultations, communicate with our team, or provide feedback.

• Through Your Use of Our Services: We collect technical information automatically as you navigate and interact with our website or application.

4. How We Use Your Information

We use your personal information primarily to provide, maintain, and improve our matchmaking services, specifically:

• To Provide Matchmaking Services: To understand your preferences, identify potential compatible

  matches, and facilitate introductions.

• To Communicate with You: To send you updates about our Services, notify you of potential matches,

  respond to your inquiries, and provide support.

  
  

• To Personalize Your Experience: To tailor our services and communications to your specific needs and

  preferences.

• For Service Improvement: To analyze usage patterns, gather feedback, and enhance the effectiveness

  and quality of our Services.

  
  

• For Billing and Payments: To process transactions and manage your account.

  
  

• For Security and Fraud Prevention: To protect the integrity and security of our Services and to

  prevent fraudulent or unauthorized activities.

• To Comply with Legal Obligations: To meet our legal, regulatory, and audit requirements.

5. How We Share Your Information

We understand the sensitivity of your information and only share it under specific circumstances:

• With Potential Matches (with your explicit consent): We will share selected profile information (e.g., first

  name, age, general interests, and a profile description) with potential matches to assess compatibility and

  facilitate introductions. We will always seek your explicit consent before sharing your full name, contact

  details, or any highly sensitive information with a specific match.

• With Our Staff: Your information is accessible to our trained matchmaking professionals who are bound

  by strict confidentiality agreements to provide you with personalized service.

• With Third-Party Service Providers: We may share your information with trusted third- party vendors,

  consultants, and other service providers who perform services on our behalf, such as payment

  processing, website hosting, analytics, and customer support. These providers are contractually obligated

  to protect your information and use it only for the purposes for which we disclose it to them.

• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid

  requests by public authorities (e.g., a court order or government agency).

• In Case of Business Transfer: In the event of a merger, acquisition, or sale of all or a portion of our assets,

  your personal information may be transferred as part of that transaction. We will notify you via email

  and/or a prominent notice on our website of any such change in ownership or control of your personal

  information. We do not sell or rent your personal information to third parties for their marketing

  purposes.

6. Your Choices and Rights

As a client, you have certain rights regarding your personal information:

• Access: You have the right to request access to the personal information we hold about you.

• Correction: You have the right to request that we correct any inaccurate or incomplete personal

  information we hold about you.

• Withdraw Consent: You have the right to withdraw your consent to our collection, use, and disclosure of

  your personal information at any time, subject to legal or contractual restrictions and reasonable notice.

  Please note that withdrawing consent may limit our ability to provide you with certain aspects of our

  Services.

• Deletion: You may have the right to request the deletion of your personal information, subject to certain

exceptions (e.g., if we need to retain it for legal obligations or legitimate business purposes).

• Opt-Out of Marketing: You can opt-out of receiving marketing communications from us by following the

  unsubscribe instructions included in those communications or by contacting us directly.

  
  

To exercise any of these rights, please contact us using the contact information provided below.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Data Security

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

9. International Data Transfers

Our servers and some of our service providers may be located outside of Canada. This means your personal information may be processed and stored in other countries, which may have different data protection laws than your home country. By using our Services, you consent to the transfer of your information to countries outside your country of residence, if applicable.

10. Children's Privacy

Our Services are not intended for individuals under the age of 21. We do not knowingly collect personal information from individuals under 21. If we become aware that we have collected personal information from an individual under 21, we will take steps to delete that information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Services after the posting of a revised Privacy Policy constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at sayhi@everafternow.co